Sytira Saunders
Manager, Brand Management, Global Brand, ServiceNow
Sytira Saunders is listed as Manager, Brand Management, Global Brand, ServiceNow. Sytira spoke at Adobe MAX 2026 in November 2026 (speaker, “Protect Your Brand. Scale Your Creative Craft.”).
Compiled from published conference agendas; not yet confirmed by Sytira. Is this you? Claim this profile.
About
Sytira Saunders is a Brand Manager at ServiceNow, where she owns the AI/Technology roadmap for Global Brand Management. She works with partners across Digital Technology, Architecture, and Digital Experience to bring new tools into the enterprise—including many of the platforms that power how the company builds its brand: the Brand Asset Library, the Brand Center, and the ServiceNow Shop. She owns these solutions end to end, having led vendor research, MarTech Council approval, launch, and enablement. Before joining ServiceNow, she spent five years at Capital One in the Brand Tech division, where she owned the Brand Portal, DAM and Adobe Workfront platforms. Before Capital One, she was a Product Owner at AgilQuest, a tech startup later acquired by Tango Analytics, where she developed the UI/UX for the company's first SaaS-based platform—a product still in use today.