Tarig Farid

Tarig Farid is a Senior Technical Solutions Architect at Cisco, specializing in Webex Contact Center and Customer Experience (CX) solutions. With nearly two decades of experience in the customer experience industry and as a certified Webex Contact Center expert, he helps organizations across the Middle East and Africa transform customer engagement through cloud contact center technologies, artificial intelligence, omnichannel experiences, and Workforce Engagement Management (WEM). Tarig brings extensive expertise in contact center architecture, workforce optimization, AI-powered customer interactions, and employee experience. Throughout his career with leading technology organizations, including Cisco, Verint, and Avaya, he has worked closely with customers and partners across industries such as banking, insurance, government, healthcare, and education to design solutions that improve operational efficiency, empower agents, and deliver exceptional customer experiences. A frequent speak