Toya Zhang

Toya Zhang is the deputy ceo of ex.io group — a hong kong-licensed virtual asset trading platform and infrastructure group dedicated to bridging traditional finance with digital asset markets — where she also heads the marketing function. a seasoned marketing and communications specialist with over a decade of experience across technology, finance and blockchain, she entered the digital asset industry in 2016 and has held senior roles at okcoin (okx), aax and bit (bit.com), where she served as chief marketing officer accountable for the exchange's branding, marketing and growth. she began her career at a communications agency servicing hedge funds and asset management firms, and has since helped notable crypto startups raise tens of millions of dollars. At ex.io group, toya drives the group's strategic positioning within the global crypto ecosystem, focusing on three core areas: leading the decision-making process of the token listing committee, optimising liquidity management systems,