Viola De Girolami

iola is a keynote speaker, founder, and former Executive Director with over 15 years’ experience driving innovation in companies like Warner Bros. and McDonald’s. Throughout her career, she has driven large-scale transformation inside these global brands. Today, she helps leaders navigate complex transitions with clarity and confidence. Specifically, she examines the human and organisational dynamics that determine whether change succeeds or fails. At Warner Bros., Viola served as Executive Director of Digital Marketing and Data. There, she built the studio’s digital and data capability from the ground up. As a result, she led one of the company’s most significant transformations. Her work reshaped how global films such as Dunkirk, Joker, and Barbie reached audiences. At the same time, she advised senior leaders on major strategic initiatives. Earlier, at McDonald’s, she worked during a defining period of brand reinvention. This transformation followed the reputational crisis triggered