Winona Johnson

Winona Johnson is the Co-Founder of Thinking People, a specialist behaviour change team that leverage their deep expertise in human behaviour to help organisations achieve additional commercial effectiveness. Built on the understanding that every business outcome ultimately depends on human behaviour, Winona and her team help organisations better understand their customers, and turn those insights into more effective products, experiences, services and communications. Whether the goal is to increase sales, improve customer experience, accelerate adoption, strengthen retention or drive organisational change, success hinges on understanding how people think, decide and act. A trusted adviser to leading Australian and global brands, Winona works across customer experience, sales effectiveness, organisational change, decision-making and AI adoption to unlock measurable commercial impact.