Zane Kerby

As President andd Chief Executive Officer of the American Society of Travel Advisors (ASTA), Zane Kerby leads the national trade association dedicated to promoting and defending the travel advisor profession. Since joining ASTA in 2013, he has been the chief advocate for its members, who collectively drive 80% of all travel sales through the agency distribution channel in the U.S. Before ASTA, Zane spent over a decade at the Global Business Travel Association (GBTA), where he played a key role in shaping industry events and advocacy efforts. In 2009, he was promoted to Senior Vice President, overseeing all aspects of GBTA’s annual global convention, one of the largest gatherings in the corporate travel industry. Zane holds a Master of Business Administration (MBA) from the University of Maryland and a Bachelor of Arts from Brigham Young University. His leadership at ASTA has strengthened the association’s position as the voice of travel advisors, ensuring their concerns are heard by in