Zara Kerwood

Zara Kerwood is a pioneer in experience technology, leading the GPJ London Lab to design and execute cutting-edge, tech-driven experiences for global brands like IBM, Cisco, Nike, and DP World. Specializing in AI, UX (AR/VR), and IoT, Zara bridges the gap between complex technology and authentic audience engagement. As a recognized industry authority, Zara is uniquely positioned to moderate this panel. She brings real-world experience navigating the structural friction, team adoption hurdles, and data security challenges of deploying emerging tech. Crucially for this session’s focus on "hard truths," Zara possesses a deep operational understanding of how to guide brands through an unregulated AI landscape, ensuring client work stays within strict ethical and quality boundaries while still delivering high-impact, future-facing experiences.