Building a challenger brand for scale

Name: Building a challenger brand for scale
Start: 2026-09-16T12:00
End: 2026-09-16T12:20
Location: ExCeL London

PCD London 2026 · 16 September 2026 · 12:00–12:20 · Discovery Theatre

Building a challenger brand for scale was a session at PCD London 2026 on 16 September 2026 in London, with 3 speakers on record.

Speakers

Kelly Mackenzie — Speaker Founder & Executive Creative Director, White Bear Studio
Paul Cadden — Speaker Founder, Saba
Dave Endersen — Speaker Managing Director & Head of Accounts, White Bear Studio