Abhi Oza

Abhi Oza is a brand strategy and insights leader with two decades of experience helping organisations unlock competitive advantage. Having worked across Australia, the UK, and India, he has advised leadership teams at global multinationals, ASX-listed companies, and challenger brands on brand equity, marketing effectiveness, and customer experience. Formerly a Senior Director at Kantar, Abhi translates complex consumer data into clear commercial decisions that improve business performance. As the Founder of Neonis, Abhi helps ambitious Australian businesses strengthen the effectiveness of their marketing and brand investments. His perspective on employer branding stems from measuring how brands are built in the minds of both customers and employees. He believes the strongest brands align culture, customer promise, and commercial strategy. His work focuses on what truly drives choice, whether the audience is a customer buying a product or a candidate choosing their next career.