Ashok Kalidas

Ashok Kalidas is Chief AI Scientist at Kantar, where he leads a global team of AI and data scientists developing advanced solutions in artificial intelligence, machine learning, statistics, and optimization for marketing and advertising. His team has pioneered the application of generative and predictive AI to Kantar’s proprietary survey and behavioral data, turning research into scalable products and practical business impact. He also advises Fortune 500 companies on brand strategy, advertising effectiveness, marketing ROI, pricing, customer experience, and innovation. Ashok previously served for five years as adjunct faculty at IIT Madras, teaching graduate-level courses and delivering lectures in applied statistics and marketing. He has presented at academic and industry conferences and published in leading journals. He holds a PhD from MIT’s School of Engineering and an undergraduate degree from IIT Madras.