B2DB — Who said what, where, and when

Alice Bugeja

Founder, mileoff

Alice Bugeja is listed as Founder, mileoff. B2DB records 2 sessions at 2 conferences in 2026, most recently ISPO Amsterdam 2026 (November 2026). Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Alice. Is this you? Claim this profile.

About

Alice Bugeja is the Founder and CEO of mileoff, a women's running brand built on ethos "she who dares", shipping to customers in 45+ countries. Before launching mileoff, Alice spent five years at Dyson, across UK, Spain & UAE, in a range of marketing roles spanning e-commerce, sales account management, CRM, PR, events, and retail; giving her a rare, full-funnel view of how a brand actually reaches and keeps its customers. She launched mileoff after recognizing women as an underserved market, with no female-founded brand genuinely built for them. Since then, mileoff has become one of the fastest-growing female running brands in the UK. A lifelong runner, marathoner, and run leader for local run communities, she brings a first-hand understanding of what women need from the clothes they run in.

Sessions at 2 conferences

ISPO Amsterdam 2026 3 November 2026 – 5 November 2026

International Running Expo 2026 4 November 2026 – 5 November 2026

Spoke alongside

People who have shared a session with Alice at events on B2DB.