Alice Sainsbury

Alice is an accessibility leader, strategist, and founder of Adaptive As Standard and UNPARALD. Drawing on both professional expertise and lived experience of chronic neurological illness, she works at the intersection of adaptive design, human-centred innovation, and outdoor culture. Her work focuses on body variability, participation, and designing beyond the "average" user, helping brands create more inclusive products, experiences, and communities. She is the creative lead of the Berghaus Adapts programme and works with organisations across the sports and outdoor industry to embed lived experience into design and innovation processes. Through her speaking, consulting, and research, Alice challenges conventional assumptions around performance, independence, and accessibility, advocating for a future where designing for human diversity leads to better outcomes for people, products, and business.