Celine Del Genes

Céline Del Genes is Global Chief Customer Officer at Decathlon, where she leads the company's marketing, creative direction, customer acquisition & retention, insights, and sports partnerships - a role created specifically to deliver best-in-class, customer-centric experiences. She also serves as a Non-Executive Board Member at Herbalife (NYSE: HLF). Since joining Decathlon in 2023, Céline has driven the company's strategic evolution from traditional retailer to global sports brand, overseeing a comprehensive rebrand that modernized retail environments and enhanced the omnichannel journey, amplified by Decathlon's Paris 2024 Olympic and Paralympic Games partnership. With over 20 years of international leadership at adidas and Reebok, including as Global General Manager of Specialist Sports, Céline is a strategic, consumer-centric leader known for transforming brands and driving durable, scalable growth. She serves on the boards of Global GS1 and WFSGI, and is a French Foreign Trade