Lisa Willett

Lisa Willett spearheads a team dedicated to forging innovative revenue streams and deepening brand engagement on the Roblox platform. Her focus is on empowering global brands to connect with key audiences through dynamic, immersive experiences, digital merchandise, and licensing, packaging, and advertising strategies. Core sectors under her purview include Sports, Music, Toys, and more. Bringing over 25 years of experience across the media and technology landscapes, Lisa crafts and executes brand strategies by leveraging deep expertise in digital strategy, advertising, social, and streaming media. Before her tenure at Roblox, Lisa held roles at Meta, where she managed major Agency partnerships, developed Brand & Video Sales Strategy, and cultivated significant Financial Services relationships. Her career also includes serving as VP of Digital Sales & Operations for the ABC Owned Stations and holding various other executive positions at The Walt Disney Company.