Maanas Mediratta

Maanas Mediratta is CEO of Bridged, an AI platform that helps B2B event organisers grow revenue from the audiences they already have. Bridged has run AI across more than 2,000 events for organisers including Informa, Terrapinn, EMAP, DMG Events, etc. with customers in Europe, North America and Australia. The platform plugs into existing event CRMs and runs agentic workflows for lead generation, attendee activation and meeting connections, typically delivering over 300% ROI within six months and with no tech sprints required from the organiser. Before narrowing in on events, Maanas built AI products for newsrooms and media monetisation, which shaped his view that the biggest asset most organisers underuse is their own first-party data. He spends most of his time with event teams working out where AI actually pays back and where it doesn’t, which is exactly what this session unpacks. He lives in Barcelona and writes Reading the Floor, a weekly Substack on the commercial side of B2B event