Ms Jenny Zuo

Jenny Zuo is Brand Protection Manager for Asia Pacific at Prada, with over 15 years of experience in brand protection, anti-counterfeiting and intellectual property enforcement, mainly in the luxury and fashion sectors. In her current role, Jenny leads Prada’s anti-counterfeiting and IP enforcement work across Asia Pacific. Her experience covers both online and offline enforcement, investigations and cross-border matters, working closely with law enforcement and customs authorities, online platforms, legal professionals and other industry partners across the region. Over the years, Jenny has built extensive experience in addressing counterfeiting and other IP infringements across different markets. Her work combines a strong understanding of local enforcement environments with a regional perspective, with a focus on practical and effective approaches to protecting intellectual property and brand value.