Parisa Vafaei

Results-driven sales leader and Director with over a decade of experience in real estate technology, specializing in Yardi ERP solutions across residential, commercial, and condo portfolios. I bring a unique dual perspective as both a client and technology partner, enabling me to drive adoption strategies that improve operational efficiency, strengthen data integrity, and deliver measurable business outcomes. What makes renters choose one building over another, and what makes them stay? With more rental options available and rents softening, owners and operators are under pressure to attract residents, reduce turnover and protect their bottom line. This panel explores what drives renter decisions, how older buildings can compete with new supply, and where owners should invest to improve leasing and retention. From renter psychology and changing expectations to AI, technology and operational strategies, industry experts will share what’s working, what’s not and how owners can stay compe