Tulay McNally Tetiker

Tülay Tetiker McNally is a senior strategic leader with over twenty years of experience in the global games and VFX industries. With a professional history spanning Germany, the UK, Canada, Sweden, and Spain, she brings a globally informed perspective to developer- and player-centred design. Following foundational experience at Microsoft, Square Enix, and SEGA, Tülay joined BioWare in 2010 as Director of QA & Central Development Operations. She later led strategic cultural transformation initiatives within Studio Operations at EA DICE before being appointed as Electronic Arts' first Director of Inclusive Design & Product Development. In this role, she helped integrate the frameworks required to embed inclusive design into global production pipelines. Currently, she is the Senior Director of Product Inclusion & Central Ops Partnerships at Scopely, a strategic programme she created and leads to provide teams with guidance on accessibility and inclusive content, ensuring cultu