Anthea Dimitrakopoulos

Anthea Dimitrakopoulos GAICD is General Manager, Brand, Digital & ESG at The Ascott Limited, where she leads brand strategy, marketing, digital transformation and environmental, social and governance (ESG) initiatives across the Australian hospitality portfolio, including Quest Apartment Hotels, Citadines, Oakwood and lyf. A commercially focused leader, Anthea is passionate about building brands that connect with people, leveraging AI, technology and customer insights to drive growth, strengthen loyalty and deliver exceptional guest experiences. She is equally committed to embedding sustainability, accessibility and social responsibility into business strategy, believing that long-term commercial success and positive social impact go hand in hand.