Jaruwan Suwannasat

As Senior Vice President of TCEB, she drives Thailand's transformation into Asia's most value-led and purpose-driven MICE platform, amplifying economic, social, and environmental impact. Previously Chief Innovation Officer, she drove digital transformation and innovation to empower TCEB as a business events innovation enabler. In 2017, she founded the MICE Intelligence & Innovation division, revolutionizing Thailand's MICE industry. With over a decade of experience including Director of International Exhibition at TCEB, she expands international markets and positions Thailand competitively on the global stage, b0lending international insights with local expertise to deliver meaningful experiences with lasting impact. Boasting over a decade of experience in the MICE industry, particularly exhibition. Her career spans significant roles, including Director of International Exhibition at TCEB prior to the current role. Her background is enriched by diverse skills in marketing, branding