B2DB — Who said what, where, and when

Markus Hupach

Chief Executive Officer, HERVIS Sport- und Modegesellschaft mbH

Markus Hupach is listed as Chief Executive Officer, HERVIS Sport- und Modegesellschaft mbH. B2DB records 3 sessions at 2 conferences in 2026, most recently International Running Expo 2026 (November 2026). Roles on record: panellist 2. Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Markus. Is this you? Claim this profile.

About

Markus Hupach is a globally experienced sporting goods executive with three decades of leadership across international brands, retail organizations, and sports technology ventures. He spent almost 20 years with ASICS, serving as Vice President Commercial EMEA and as a member of the global commercial leadership board. During his tenure he played a pivotal role in shaping the company’s strategy and track record, including the development of the first closed selective distribution policies in the EEA territory. As CEO of SPORT2000 Europe, Markus led the transformation of a traditional buying group into a modern retail service organization. Under his leadership the strategy focused on strengthening specialty retail and building category expertise across running, winter sports, outdoor, teamsports, fitness/training, and lifestyle. He later became CEO of ARION, a disruptive deep-tech startup developing advanced athlete monitoring technology through smart wearable insoles and proprietary move

Sessions at 2 conferences

International Running Expo 2026 4 November 2026 – 5 November 2026

ISPO Amsterdam 2026 3 November 2026 – 5 November 2026

Spoke alongside

People who have shared a session with Markus at events on B2DB.