Tony Berry

Tony is a payments and hospitality technology specialist with more than 16 years' experience helping businesses reduce costs, improve customer experiences and embrace innovation. After senior roles within major acquirers, he spent the past 3 years building Payment Guru, an independent consultancy and fintech focused on hospitality. Today, Tony works as a broker, consultant and solution provider, helping businesses implement payment and tipping technologies that improve compliance (reduce headaches!), increase staff tips and reduce NIC costs. He helps operators navigate rising employment costs, new tipping legislation, embedded payments and an increasingly complex technology landscape. Combining commercial insight with technical expertise, Tony enables businesses to make informed decisions that improve profitability without compromising custo